Marketing

Traditional word-of-mouth marketing is one of the most effective methods for reaching target audiences. Going where the audience already meets is a proven way to increase program participation.

Marketing

Key Messages

A list of key messages for you to use when describing your project in the media.
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Working with the Media

This handy field guide gives you key concepts and digital-savvy techniques for public relations.
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Getting Media Attention

Tips to help you win media coverage.
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Outreach Materials

The Bureau of Consumer Financial Protection has prepared these helpful materials specially for libraries.
Outreach materials to use in the library
Outreach materials to use outside the library

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