Traditional word-of-mouth marketing is one of the most effective methods for reaching target audiences. Going where the audience already meets is a proven way to increase program participation.


Key Messages

A list of key messages for you to use when describing your project in the media.
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Working with the Media

This handy field guide gives you key concepts and digital-savvy techniques for public relations.
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Getting Media Attention

Tips to help you win media coverage.
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Outreach Materials

The Bureau of Consumer Financial Protection has prepared these helpful materials specially for libraries.
Outreach materials to use in the library
Outreach materials to use outside the library


Looking to take your library’s financial literacy efforts to the next level? Connect with ALA’s Financial Literacy Interest Group.