Marketing

Traditional word-of-mouth marketing is one of the most effective methods for reaching target audiences. Going where the audience already meets is a proven way to increase program participation.

Marketing

Key Messages

A list of key messages for you to use when describing your project in the media.
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Working with the Media

This handy field guide gives you key concepts and digital-savvy techniques for public relations.
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Getting Media Attention

Tips to help you win media coverage.
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Outreach Materials

The Bureau of Consumer Financial Protection has prepared these helpful materials specially for libraries.
Outreach materials to use in the library
Outreach materials to use outside the library

News:

Congratulations to the 50 public libraries selected to host the new Thinking Money for Kids exhibition. Read more.