The convergence of social media and web-based PR is driving a more holistic approach to media relations. This webinar focuses on how to embrace a broader definition of communications that uses social media along with traditional media relations to create the right mix for building awareness for your program.
You will learn about:
•Building a successful PR campaign in a digital environment
•Communicating the unique role your library is playing with personal finance
•Targeting the right media for the audience you hope to reach
•Choosing and using the right social media tools
•Creating timely news hooks that use seasonal events to your advantage
Presenter: Patricia Martin, LitLamp Communications