The convergence of social media and web-based PR is driving a more holistic approach to media relations. This webinar focuses on how to embrace a broader definition of communications that uses social media along with traditional media relations to create the right mix for building awareness for your program.
You will learn about:
â€¢Building a successful PR campaign in a digital environment
â€¢Communicating the unique role your library is playing with personal finance
â€¢Targeting the right media for the audience you hope to reach
â€¢Choosing and using the right social media tools
â€¢Creating timely news hooks that use seasonal events to your advantage
Presenter: Patricia Martin, LitLamp Communications