Marketing

Traditional word-of-mouth marketing is one of the most effective methods for reaching target audiences. Going where the audience already meets is a proven way to increase program participation.

Marketing

Key Messages

A list of key messages for you to use when describing your project in the media.
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Working with the Media

This handy field guide gives you key concepts and digital-savvy techniques for public relations.
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Getting Media Attention for Your Grant

Sample press releases, fact sheets and quick tips to help you win media coverage.
Local Grant Award Awareness
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Financial Literacy Month PR Templates

April is Financial Literacy Month. These tools will help you make the most of it with the media.
Fast Facts: Word File | PDF preview
Sample Release: Word File | PDF Preview

Promotional and News Hook Calendar

When it comes to getting media attention, timing is critical. Use this calendar to find the right times for media coverage of your project.
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Fast Facts: Promotional Methods that Work

Twenty-seven grantees share promotional methods that work for their Smart investing@your library programming.
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News:

Thinking Money exhibition visits the C. Burr Artz Public Library in Frederick County, Maryland. Stop is one of 50 during the nationwide two-year exhibition tour. Read more.