Tools & Documents for Publicizing Programs

Financial Literacy Month PR Templates

April is Financial Literacy Month. These tools will help you make the most of it with the media.
Fast Facts:
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Sample Release:
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2011-12 Promotional and News Hook Calendar

When it comes to getting media attention, timing is critical. Use this calendar to find the right times for media coverage of your project.
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Working with the Media

This handy field guide gives you key concepts and digital-savvy techniques for public relations.
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Getting Media Attention for Your Grant

Sample press releases, fact sheets and quick tips to help you win media coverage.
Fast Facts
Local Grant Award Awareness
Social Media Menu

Key Messages

A list of key messages for you to use when describing your project in the media.
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The Essence of Social Marketing

The most essential purposes and goals of social marketing methods.
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Social Marketing Audit

Learning how your audience thinks, and how you can influence it.
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Social Marketing Reading List

Thoughtful writing on social marketing, market segments, creating marketing plans, selecting strategic partners, and program positioning.
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News:

The Smart investing@your library®: Everyone Counts! panel at Annual Conference, sponsored by the Public Library Association, has been recommended by ProgrammingLibrarian.org. Continue reading