The Essence of Social Marketing The most essential purposes and goals of social marketing methods. |
Social Marketing Reading List Thoughtful writing on social marketing, market segments, creating marketing plans, selecting strategic partners, and program positioning. |
Social Marketing Audit Learning how your audience thinks, and how you can influence it. |
Key Messages A list of key messages for you to use when describing your project in the media. |
Working with the Media This handy field guide gives you key concepts and digital-savvy techniques for public relations. |
Getting Media Attention for Your Grant Sample press releases, fact sheets and quick tips to help you win media coverage. |
Financial Literacy Month PR Templates April is Financial Literacy Month. These tools will help you make the most of it with the media. |
Fast Facts: Promotional Methods that Work Twenty-seven grantees share promotional methods that work for their Smart investing@your library programming. |
Promotional and News Hook Calendar When it comes to getting media attention, timing is critical. Use this calendar to find the right times for media coverage of your project. |
