Tools & Documents for Publicizing Programs

Leverage these tips and techniques to gain media attention for your program.

Key Messages

A list of key messages for you to use when describing your project in the media.
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Working with the Media

This handy field guide gives you key concepts and digital-savvy techniques for public relations.
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Getting Media Attention for Your Grant

Sample press releases, fact sheets and quick tips to help you win media coverage.
Local Grant Award Awareness
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Financial Literacy Month PR Templates

April is Financial Literacy Month. These tools will help you make the most of it with the media.
Fast Facts: Word File | PDF preview
Sample Release: Word File | PDF Preview

Fast Facts: Promotional Methods that Work

Twenty-seven grantees share promotional methods that work for their Smart investing@your library programming.
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Promotional and News Hook Calendar

When it comes to getting media attention, timing is critical. Use this calendar to find the right times for media coverage of your project.
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Tips & Tools for Financial Success

Tips and Tools for Financial Success was created by the Newton Free Library, MA to benefit learners in one-to-one, small group, classroom or self-study situations.
Download here

Saving to Invest & Investing to Save

Fifty-two one minute radio scripts give listeners lots of reasons to learn more about finances at the Lewiston City Library.
Download Word .doc

Radio Saga Plus Scripts

Ames Public Library outreach plan leverages newspaper op-eds and a series of two-minute “radio sagas” on investing topics.
Download Scripts in a .zip archive

Albany Public Library cable TV commercial scripts

Try out these 30 and 15 second cable TV video and audio scripts about consumer credit and debt.
Download .zip archive

“It’s Your Money, Get Smart” Video Scripts

Read these scripts written by staff at Schaumburg Township District Library for Baby Boomers and Gen X and watch videos posted on You Tube.
Download scripts in a .zip archive
YouTube link

Debt Management Talk Show Scripts

Schaumburg Township District Library staff interview financial professionals and discuss debt, money management, savings and more.
Download scripts in a .zip archive

Walking a Financial Tightrope?

The Public Library of Youngstown and Mahoning County produced this brochure in partnership with The Mahoning County Financial Stability Partnership.
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The Essence of Social Marketing

The most essential purposes and goals of social marketing methods.
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Social Marketing Audit

Learning how your audience thinks, and how you can influence it.
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