Leverage these tips and techniques to gain media attention for your program.
A list of key messages for you to use when describing your project in the media.
Working with the Media
This handy field guide gives you key concepts and digital-savvy techniques for public relations.
Getting Media Attention for Your Grant
Financial Literacy Month PR Templates
Fast Facts: Promotional Methods that Work
Twenty-seven grantees share promotional methods that work for their Smart investing@your library programming.
Promotional and News Hook Calendar
When it comes to getting media attention, timing is critical. Use this calendar to find the right times for media coverage of your project.
Tips & Tools for Financial Success
Tips and Tools for Financial Success was created by the Newton Free Library, MA to benefit learners in one-to-one, small group, classroom or self-study situations.
Saving to Invest & Investing to Save
Fifty-two one minute radio scripts give listeners lots of reasons to learn more about finances at the Lewiston City Library.
Download Word .doc
Radio Saga Plus Scripts
Ames Public Library outreach plan leverages newspaper op-eds and a series of two-minute “radio sagas” on investing topics.
Download Scripts in a .zip archive
Albany Public Library cable TV commercial scripts
Try out these 30 and 15 second cable TV video and audio scripts about consumer credit and debt.
Download .zip archive
“It’s Your Money, Get Smart” Video Scripts
Debt Management Talk Show Scripts
Schaumburg Township District Library staff interview financial professionals and discuss debt, money management, savings and more.
Download scripts in a .zip archive
Walking a Financial Tightrope?
The Public Library of Youngstown and Mahoning County produced this brochure in partnership with The Mahoning County Financial Stability Partnership.
The Essence of Social Marketing
The most essential purposes and goals of social marketing methods.
Social Marketing Audit
Learning how your audience thinks, and how you can influence it.
Social Marketing Reading List
Thoughtful writing on social marketing, market segments, creating marketing plans, selecting strategic partners, and program positioning.