This state agency designed a multi-phase project to meet the growing need for financial education and resources among 22 rural communities. They focused on three main components: staff training to increase confidence and knowledge; collection development to expand local resources and offering a customer financial literacy course in partnership with education experts.
The Ames Public Library teamed up with Iowa State University Extension and the Iowa Insurance Division to create an innovative program model. Staff used a checklist to determine their initial confidence levels. This provided the basis for design of a robust online staff training course. The State Library of Iowa successfully brought the program to scale, provided collections to small libraries in 25 communities and connected patrons from three distinct audiences: Gen X, Baby Boomers and the Silent Generation in rural locations to quality investor education resources.